Ever wondered how we can combat the rampant spread of misinformation in video platforms? Enter the Content Authenticity Initiative (CAI), a badass industry-wide effort to establish authenticity and provenance. In this session, we’ll geek out over the CAI’s technical standard (C2PA) that connects the dots from the capture device all the way to the video editing software, streaming infrastructure, and video player. We’ll unravel the mysteries of content provenance, ensuring that what you see is truly what you get. With generative AI on the rise, it’s time to arm ourselves with the tools to authenticate digital content. We’ll talk about the latest tools available today and how you can integrate it seamlessly into your video tech stack. Get ready to level up your authenticity game! This talk was presented at Demuxed ’23, a conference for video nerds in San Francisco featuring amazing talks like this one.