In an era where AI-generated video is rapidly becoming the norm, the need for video content authenticity has never been more critical. Over the past year, we’ve witnessed significant strides in this area, with industry giants like OpenAI, Google, and BBC joining the Coalition for Content Provenance and Authenticity (C2PA) and committing to integrate this technology into their core products.

Join us in this enlightening session as we dive into C2PA’s significant technical advancements over the past year, and map out a practical approach for implementing C2PA in any video application. Discover the intricacies of C2PA’s trust model and understand how it safeguards users on video platforms. We’ll also cover essential implementation considerations, from video player UX to backend video workflow management. As long standing members of the Content Authenticity Initiative (CAI) and a key contributor to C2PA, we bring a wealth of experience from participating in weekly working groups and shaping the last two versions of the C2PA specification. Our expertise is backed by numerous workshops and presentations at leading conferences and industry events like NAB and C2PA symposium. This talk was presented at Demuxed 2024, a conference by and for engineers working in video. Every year we host a conference with lots of great new talks like this in San Francisco. Learn more at https://demuxed.com