Conference Proceedings
Presentation: Integrating TV and OTT Into A Single User Experience
https://cdnapisec.kaltura.com/p/2539171/sp/253917100/embedIframeJs/uiconf_id/44037791/partner_id/2539171?iframeembed=true&playerId=kaltura_player_1556144037&entry_id=1_3erriviq&flashvars[streamerType]=auto
Description
Over the top streaming video is the fastest growing entertainment category for both traditional pay TV subscribers and for cord-cutters and consumers are increasingly finding it difficult to get an overview of all the content available to them and deciding what to watch. What are the biggest consumer challenges and what will create successful experiences for consumers in this new world? This presentation presents how new tools like deep metadata integration, live OTT guide, cross channel search, browse and resume points create a better entertainment experience and drive the usage that both AVOD and SVOD providers need to be successful.
Conference
Speakers
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Alan Resnick
Doing Server-Side Ad Insertion on Live Sports for 25.3M Concurrent Users
Ashutosh Agrawal
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