Conference Proceedings
Optimizing Advertising Content Workflows Across TV and Online Video
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Description
Managing and executing advertising campaigns across TV and online has a distinct set of challenges. From format, technology, and metadata incongruences, there are frequent obstacles on both the buy- and sell-side of digital advertising. On the buy-side, creating assets and metadata that are compatible across TV and online, while maintaining quality, can seem laborious. On the sell-side, optimizing publisher performance to maximize fill, without compromising quality, is a delicate balancing act. Learn about the most common issues encountered while optimizing advertising content workflows across TV and online video and hear potential solutions for avoiding common pitfalls.
Conference
Speakers
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Alan Resnick
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Ashutosh Agrawal
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