This session addresses the challenges of utilising automation in the CTV ecosystem as a solution to overcome fragmentation and costly manual processes for testing. FX Digital embarked on this journey with the expectation that technology would serve as a cure-all for their clients’ difficulties, only to discover that test automation technology alone, has its limits. The session explores how coupling automation technology with a managed QA process delivers the ultimate solution for driving efficiency and quality for streaming apps on the big screen.

Presenters: Martin Tyler and Taha Ibrahim / FX Digital

https://streamingtech.se