LALIGA has played an active role fighting against piracy over the years, using PR, lobby, raising legal claims and most importantly, technology. Together with Sportian, it uses cutting edge software underpinned by AI to prevent the theft of live and on-demand content in any digital environment, protecting the value of the entertainment industry. Backed by industry recognition (Best Anti-piracy solution in SportsPro OTT Awards 2019/20/22), these technology services are not just used by LALIGA but global entities like Sky, Tigo and Wimbledon, as well as multiple sports leagues, clubs and broadcasters. The ability to capture and eliminate pirated content reached a nw threshold when LALIGA partnered with Globant to create Sportian, a Joint Venture that combines sports content creators with expert analysts and new technology development. Not only does it work with the world’s largest operators to detect and remove content in seconds, it drives traffic to legitimate sources, increasing revenues. In this presentation, representatives from LALIGA and Sportian will share this journey, the critical issues affecting piracy today and how broadcasters are innovating to stay one step ahead

Presenters: Juan Fuentes Fernández and Pablo Lo Giudice / LALIGA and Sportian https://streamingtech.se