Conference Proceedings
Free, Subscription TVOD and Ad Supported: Hybrid Next-Gen OTT Business Models
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Description
New OTT entrants are tiering their offerings, with multiple tiers and differing price points, combining advertising with subscriptions, and developing innovative new packages and bundles. As business models get more complex, and the cost of content licensing on the rise, what will the next generation of OTT services looks like? Can subscription and advertising business models support and enhance one another? Will new tiering models delight or confuse audiences? A diverse panel of business leaders explore the latest developments and discuss the challenges and success OTT services are having with free, ad supported and subscription OTT business models.
Conference
Speakers
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Alan Resnick
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