Well, not exactly free – but much, MUCH lower cost than server-side transcoding! Providing an ABR ladder is table stakes for live viewer experiences, but it’s expensive for at-scale video platforms to provision and maintain specialized infrastructure to handle peak transcoding demand. A recently developed update to the Enhanced RTMP specification adds multitrack video, multitrack audio, and advanced codec support. With implementations in OBS Studio and Wireshark, the technology is ready for you to adopt it. Now you can offer all creators – regardless of audience size or creator – ABR playback. Come and learn why encoding multiple video tracks on the content creator’s machine at the edge is higher quality, lower latency, more scalable compared to server-side transcoding – all while allowing faster innovation and deployment of newer codecs like HEVC and AV1. This talk was presented at Demuxed 2024, a conference by and for engineers working in video. Every year we host a conference with lots of great new talks like this in San Francisco. Learn more at https://demuxed.com