This talk examines the simple elegance of the CMCD solution and its rapid rapid growth and deployment over the past year. Did you know that 25% of all video played back in the USA already sends CMCD data? Under the dual lenses of performance improvement and real-time data visibility, we’ll examine why & how content distributors are using it and why CDNs want to receive it.

We’ll look at its use in novel research projects, open-source deployments & player implementations, take a peek into use cases coming with the next version and examine how the upcoming CMSD spec completes the data flow. This talk was presented at Demuxed ’22, a conference for video nerds in San Francisco featuring amazing talks like this one. Demuxed ’22 was made possible by sponsors like our Platinum sponsor Daily (https://daily.co) and organized by people from Mux (https://mux.com). For more information about the conference and community, see https://2022.demuxed.com.