Conference Proceedings
Challenges and Opportunities in Future Proofing Video Ad Monetization
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Description
With the increase in video consumption, the connected consumer’s viewing expectation is also maturing, but their experience is still lagging. Proliferation of Connected TVs has introduced new complexities to video ad delivery, targeting and performance measurement / visibility. This session will discuss the need for optimizing the ad viewing experience and ad revenue optimization by enabling video streaming services efficiently use their audience data with their ad monetization solutions.
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Alan Resnick
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Ashutosh Agrawal
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