Conference Proceedings
Bundling and Distribution Strategies for Growing Subscribers
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Description
From AVOD, SVOD and carrier-OTT partnerships, content owners have a lot of options in the market when it comes to video distribution and bundling strategies. This session will discuss factors including content and bundling strategy, (e.g., free trials, hybrid paid and ad-supported), billing and customer service, marketing, and product features (e.g., number of simultaneous streams). Hear what consumers want from OTT services, the pros and cons of bundling versus going direct-to-consumer, international distribution approaches, and what video services are doing to generate more subscribers and engagement.
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Speakers
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Alan Resnick
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Ashutosh Agrawal
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