Conference Proceedings
Bringing OTT Advertising and Innovation to Local Markets
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Description
75% of U.S. households consume some form of streaming video via connected TVs. With local advertisers making up 60% of all total ad budgets, broadcasters who predicate their business on selling advertising in local-markets, OTT and connected TV platforms have equally presented new opportunities and challenges. This session discusses how linear first broadcasters should be thinking about OTT and connected TV, particularly as it pertains to part of their distribution and advertising strategies in today’s media landscape.
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Related Courses
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What Codec Should I Use?
Alan Resnick
Doing Server-Side Ad Insertion on Live Sports for 25.3M Concurrent Users
Ashutosh Agrawal
Is now the time to solve the deepfake threat?
Roderick Hodgson
Super Resolution: The scaler of tomorrow, here today!
Nick Chadwick
The do's and don'ts about Streaming security
Javier Brines Garcia
Modeling the conceptual structure of FFmpeg in JavaScript
Ryan Harvey
Objectionable Uses of Objective Quality Metrics
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RTMP: web video innovation or Web 1.0 hack… how did we get to now?
