Conference Proceedings
Breaking the Rules: How MotorTrend Programs its MotorTrend+ Streaming Service and Linear TV Network
https://cdnapisec.kaltura.com/p/2539171/sp/253917100/embedIframeJs/uiconf_id/44037791/partner_id/2539171?iframeembed=true&playerId=kaltura_player_1556142794&entry_id=1_dcmapz9m&flashvars[streamerType]=auto"
Description
The relationship between streaming and linear platforms continues to evolve with streaming services rethinking distribution window models, value propositions, viewing audiences, advertising experiences, and more. Learn how MotorTrend balances its own subscription streaming service, MotorTrend+, with its television network, MotorTrend TV, by reimagining the streaming industry’s early unspoken rules. MotorTrend is the largest automotive media company in the world, bringing together Discovery’s MotorTrend TV with its vast automotive digital, direct-to-consumer, social, and live events portfolio.
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