AV1 is a video codec that was finalized by the Alliance for Open Media in June 2019. At Netflix, we believe that the AV1 ecosystem would benefit from an alternative clean and efficient encoder implementation. Having this vision, we have been jointly working with Intel on SVT-AV1 since August 2018. SVT-AV1 is an efficient open-source software encoder that can fully utilize the available system resources and, therefore, reduces the encoding time while delivering high compression efficiency. We believe that SVT-AV1 can be used for experiments on improving AV1 encoding and possibly as a platform for future video coding standards development, such as the research and development efforts towards AV2. To make this possible, we are implementing unit tests, a decoder that shares common code with the encoder, and worked on certain architectural changes. Another aspect of codec adoption is content availability in this format. As was announced earlier, Netflix is planning to use AV1 for streaming to provide our members with a better viewing experience. At Netflix, we have been working towards making AV1 bitstreams available for testing and streaming. In this talk, we present the current status of AV1 deployment at Netflix and discuss practical aspects of using AV1 in an on-demand streaming service. Presented at Demuxed 2019 in San Francisco.