Conference Proceedings
Deployment Challenges and Opportunities for CTV Advertising at Scale
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Description
This session will explore key challenges and growth opportunities for CTV advertising and how new tools and working groups will help ensure its continued effectiveness for buyers. Learn how advertisers are working to measure CTV performance, what KPIs are most important, and how platforms are scaling campaigns effectively while maintaining safeguards to prevent fraud and deliver meaningful metrics. The panel will also discuss the campaign metrics, operational efficiency and what standards the industry can develop and maintain to ensure CTV’s continued growth.
Conference
Speakers
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Alan Resnick
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Ashutosh Agrawal
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