Conference Proceedings
Roku Fireside Chat: The Future of TV is Fueled by Free Ad-Supported Streaming
https://cdnapisec.kaltura.com/p/2539171/sp/253917100/embedIframeJs/uiconf_id/44037791/partner_id/2539171?iframeembed=true&playerId=kaltura_player_1556142712&entry_id=1_ciub8qw5&flashvars[streamerType]=auto
Description
Cord-cutting is accelerating at a rapid pace and streaming has become mainstream. Subscription services remain an important driver but consumers are demanding more – they want free content that comes with a better ad experience. Scott Rosenberg, GM of Platform Business at Roku, will share perspective on what is driving the rise of free, ad-supported streaming, how Roku is improving the TV ad experience and why all TV and TV ads will be streamed.
Conference
Speakers
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Alan Resnick
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Ashutosh Agrawal
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