If you ask streaming video viewers about the experience of finding content across multiple OTT platforms, they will all pretty much agree that the process of finding what to watch is horribly broken. That’s primarily because of metadata. Most OTT platforms must normalize metadata from a variety of studios into ontologies they have developed for their own needs. That means different metadata schemas across video platforms that don’t communicate with one another. The result is silos of content the viewer must explore individually. There have been attempts to address the fragmentation of metadata in streaming, such as MovieLabs and Gracenote, but nothing has been universally adopted. In this webinar, we will explore some of the issues with metadata and streaming video, where it’s broken and where it works, and how it can be improved for a future of streaming that enables viewers to find content more easily.