SVTA Webinar
Downloading and the Future of Video Consumption
Downloading and the Future of Video Consumption
Scheduled on 09/25/2018 10:00am
Webinar Recording
Description
One thing is clear about consumer behavior when it comes to watching video-on-demand: people want to watch it whenever and wherever they want. Unfortunately, especially as more consumers gravitate towards mobile devices on inconsistent Wi-Fi and cellular networks, achieving a high-quality experience is fraught with difficulties. Enter download-to-go. This functionality, pioneered by Netflix and Amazon, allows consumers to download content to their phones for off-line viewing, ensuring the highest quality viewing experience without having to worry about spotty network coverage. But how do you implement this solution? Is there a way this solution can be applied to connected storage in the home? In this panel, you’ll learn about the intricacies involved in implementing download-to-go functionality, how the feature is evolving to potentially make use of in-home storage, and many of the challenges associated with providing this kind of service to subscribers.
Topics Covered
- Please describe what Penthera does and the download-to-go functionality you’ve enabled for video distributors.
- What are the key technical considerations a video distributor or content owner must keep in mind when considering whether or not to enable download-to-go services?
- What are the biggest challenges for enabling download-to-go services?
- Right now, download-to-go seems like a very user-driven service. But is there an opportunity to be more intelligent about it? To proactively download content that the user might be interested in?
- Is download-to-go strictly a “dumb storage” solution or can it be combined with compute and other services to provide more functionality?
- How do analytics work in measuring the download-to-go experience? Is data collected from an app combined with streaming data to provide a complete picture of a user experience?
- What is the long-term outlook for consumer demand of download-to-go video consumption? Is it growing?
- Obviously, buffering and start-up time (to key measurements for streaming video) aren’t really applicable with download-to-go services. What are the key metrics that video distributors should be measuring to ensure a great user experience?
- Is there any way that advertising can be integrated with downloaded video assets (i.e., linear broadcast on-demand)? What are the most likely scenarios and how would the technology work?
- How is encoding managed with downloaded assets? Is it common practice to give the user the option of specifying the quality of video they want?
- Is there anyway to repurpose download-to-go storage on the device as an “edge” or “local” cache? What would need to be done in order to enable this kind of functionality?
Moderator
Panelists
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