Learn how streaming services build profitable and sustainable businesses by combining strategy, technology, and execution. The course begins with the core business models: subscription, advertising, FAST, vMVPD, and hybrid. You’ll see how each model drives decisions about pricing, packaging, and content. From there, you’ll explore monetization mechanics including CPM, ARPU, churn, dynamic pricing, and yield optimization.

You’ll learn how companies acquire content, attract subscribers, and grow revenue through data, targeting, and personalized recommendations. You’ll also see how privacy laws, identity systems, and data restrictions are reshaping the way monetization works.

Next, you’ll learn what it takes to deliver content reliably, securely, and at scale. You’ll study video processing, encoding, adaptive bitrate packaging, digital rights management, and content delivery networks. You’ll get a clear view of the ad tech stack, from programmatic platforms to ad servers and delivery systems. The course also covers accessibility and inclusive design, and how they influence reach, regulation, and retention.

In under seven hours, you’ll have a working understanding of the full monetization engine and how to contribute both strategically and technically within any streaming organization.