Server Guided Ad Insertion (SGAI)

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Server Guided Ad Insertion (SGAI)

Server-guided ad Insertion (SGAI) is a hybrid method that combines client-side and server-side ad insertion strengths. It helps stream ads seamlessly into video content while keeping the viewer experience smooth. The server guides the process through SCTE-35 markers which help dictate where ad breaks can occur, while the client (the viewer’s device) handles the actual stitching and playback of the ad content, which ensures that ads are displayed at the right moments without causing issues with the stream.

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Introduction To Server Guided Ad Insertion (SGAI)

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Conference Proceedings

Contextual Advertising for Streaming Video

Johanna Björklund

Industry Resources

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Nick Krzemienski

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Nick Krzemienski

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A utility that enables developers to monetize videos by utilizing web monetization when available and loading ads as a fallback through the IMA SDK.

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Def Video Ads

An asset for the Defold game engine that enables the integration of UnityAds, facilitating the display of video advertisements within Defold projects.