As of 2022, the media and entertainment market represents an approximately $400 billion global opportunity. Roughly half of that revenue is derived from subscriptions and the other half is revenue generated from advertising. In this course, you will learn the fundamentals of streaming ad technologies, workflows, and the myriad of components within the streaming ad ecosystem. Additionally, this course will provide details on the mechanics of ad purchasing, fulfillment, and measurement.
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Andy Rosen
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Chris Hock
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Dave Glasson
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Jean-Yves Couleaud
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Matthew Driscoll
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Onur Akdemir
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Xavier Denis
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Zachary Cava
Course Content
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Introduction to Streaming Advertising
Streaming Advertising Systems
Advertising Systems
5 Topics
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Lesson Content
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Streaming Advertising Data
Streaming Advertising Flows
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Key Considerations
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New Ad Formats
3 Topics
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Highly recommend for professionals looking for high level overview of the advertising landscape and the fundamentals of ad insertion mechanisms