Streaming Advertising 101

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About Streaming Advertising 101

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As of 2022, the media and entertainment market represents an approximately $400 billion global opportunity. Roughly half of that revenue is derived from subscriptions and the other half is revenue generated from advertising. In this course, you will learn the fundamentals of streaming ad technologies, workflows, and the myriad of components within the streaming ad ecosystem. Additionally, this course will provide details on the mechanics of ad purchasing, fulfillment, and measurement.

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Course Content

Introduction to Streaming Advertising
Understanding The Players 2 Topics
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Streaming Advertising: How We Got Here
How Streaming Ads Are Bought And Sold 2 Topics
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Introduction To Streaming Advertising Quiz 1 Quiz
Streaming Advertising Systems
Advertising Systems Quiz 1 Quiz
Streaming Advertising Data
The Three Types of Ad Tech Data 3 Topics
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Streaming Advertising Flows
Phases of an Ad Campaign 3 Topics
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Ad Insertion Basics
Ad Insertion Dataflow
Ad Insertion Methods: CSAI, SSAI, SGAI
Ad Insertion Differences: VOD versus Live/Linear Streams 3 Topics
Ad Break Signaling and Ad Avails
Targeting and Measurement 4 Topics
Streaming Advertising Insertion Quiz 1 Quiz
Key Considerations
Monitoring and Performance 2 Topics
The Viewer Experience
New Ad Formats 3 Topics
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Data and Privacy
Key Considerations Quiz 1 Quiz
Streaming Advertising 101 Final Test

Ratings and Reviews

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What's your experience? We'd love to know!
Brendan Hourihan
Posted 1 year ago
Great Course for Video Professionals!

Highly recommend for professionals looking for high level overview of the advertising landscape and the fundamentals of ad insertion mechanisms

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Susana Lopez
Posted 2 years ago
Learned how Ads work in Streaming

Learned a lot and enjoyed all the diagrams and examples.

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Dave Glasson
Posted 2 years ago
A great way to learn the ins and outs of Streaming Advertising

In under a day this course can teach you the essential elements of streaming advertising

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