Streaming Advertising 101
Streaming Advertising 101
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As of 2022, the media and entertainment market represents an approximately $400 billion global opportunity. Roughly half of that revenue is derived from subscriptions and the other half is revenue generated from advertising. In this course, you will learn the fundamentals of streaming ad technologies, workflows, and the myriad of components within the streaming ad ecosystem. Additionally, this course will provide details on the mechanics of ad purchasing, fulfillment, and measurement.
Course Content
Introduction to Streaming Advertising
Streaming Advertising: How We Got Here
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Streaming Advertising Systems
Streaming Advertising Data
Streaming Advertising Flows
Ad Insertion Basics
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Ad Insertion Dataflow
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Ad Insertion Methods: CSAI, SSAI, SGAI
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Ad Break Signaling and Ad Avails
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Key Considerations
The Viewer Experience
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Data and Privacy
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Streaming Advertising 101 Final Test
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SVTA Developed Course
This course was developed by an SVTA Working Group. Below is the information about the group and the contributor people/companies.
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Individual Contributors
The following individuals contributed to the development of the content.
