This is a practical 1 – 3 hour course where you will learn through examples how to use, collect, and analyze CMCD (Common Media Client Data) in an open-source environment.

The “CMCD 101: Implementation and Data Analysis” was created for people with no knowledge of this specification, and with basic knowledge of streaming. We also suggest that students have basic knowledge of HTML, HTTP Live Streaming (HLS), and Docker.

Course features:

1. This is a practical course where each example is guided step-by-step.
2. The course provides a repository which sets up an environment with Docker to collect and analyze CMCD information using Elastic search and Kibana. A brief introduction to these two tools is provided.
3. After completing the course, you will have an environment on your system to perform analysis of CMCD reported by any video player.

This session will cover a deeper dive into implementing C2PA and how to sign Images and Video with C2PA

Even in the age of AI, if you’re encoding with FFmpeg, you still need a solid foundation: how to construct command strings, how to automate with bash, and how to package for adaptive delivery.

This course delivers exactly that — a proven workflow for encoding and packaging with FFmpeg and GPAC.

A two part dive into C2PA. Starting with an overview of C2PA technology, how it works, and how streaming operators can implement. Then followed by a dive into how to sign images and video for C2PA.

This is a extended presentation (mini-course) on Server Guided Ad Insertion (SGAI). It will cover what is SGAI, how we evolved to it, the benefits such as Non-Linear ads, challenges, and standards work in progress. This session will end with a dive into an open source solution for building an SGAI service endpoint.

As of 2022, the media and entertainment market represents an approximately $400 billion global opportunity. Roughly half of that revenue is derived from subscriptions and the other half is revenue generated from advertising. In this course, you will learn the fundamentals of streaming ad technologies, workflows, and the myriad of components within the streaming ad ecosystem. Additionally, this course will provide details on the mechanics of ad purchasing, fulfillment, and measurement.

In this course, you’ll learn the fundamental concepts essential to streaming media, including encoding, packaging, content protection, and delivery. Strengthen your technical skills and decision-making abilities with a focus on codec selection, encoding configurations, file packaging, make vs. buy considerations, on-premise vs. cloud deployment options, and other relevant topics.

Students will complete practical exercises to learn best practices in video encoding, file analysis, mezzanine file creation, and integration with leading streaming services like YouTube Live and Facebook Live. In less than twelve hours, you’ll acquire the knowledge to excel in your technical role.

Discover the fundamentals of streaming media in this free, entry-level course. Perfect for non-engineers and beginners, this course breaks down the core concepts behind how streaming works covering the differences between live and on-demand, key technologies, and the building blocks that power today’s digital experiences. By the end, you’ll have a solid foundation that prepares you to confidently move on to more advanced streaming courses.

Learn the business models, technologies, systems, and services that power modern streaming platforms

Learn how streaming services build profitable and sustainable businesses by combining strategy, technology, and execution. The course begins with the core business models: subscription, advertising, FAST, vMVPD, and hybrid. You’ll see how each model drives decisions about pricing, packaging, and content. From there, you’ll explore monetization mechanics including CPM, ARPU, churn, dynamic pricing, and yield optimization.

You’ll learn how companies acquire content, attract subscribers, and grow revenue through data, targeting, and personalized recommendations. You’ll also see how privacy laws, identity systems, and data restrictions are reshaping the way monetization works.

Next, you’ll learn what it takes to deliver content reliably, securely, and at scale. You’ll study video processing, encoding, adaptive bitrate packaging, digital rights management, and content delivery networks. You’ll get a clear view of the ad tech stack, from programmatic platforms to ad servers and delivery systems. The course also covers accessibility and inclusive design, and how they influence reach, regulation, and retention.

In under seven hours, you’ll have a working understanding of the full monetization engine and how to contribute both strategically and technically within any streaming organization.

Who This Course Is For

Professionals seeking a solid foundation in how streaming platforms make money, including subscriptions, advertising, and hybrid models.

• Media and streaming pros moving into AVOD, SVOD, or FAST
• Product managers and marketers at OTT services looking to grow revenue
• Ad ops and strategy teams learning programmatic workflows
• Agencies, consultants, or investors evaluating business models
• Anyone new to streaming who wants a fast and focused onboarding

What You Will Learn

In under seven hours, this course provides a comprehensive understanding of how streaming platforms generate and grow revenue. You’ll learn:

• Learn how AVOD, SVOD, FAST, TVOD, and vMVPD models make money
• Master OTT pricing strategies, from free trials to bundles to premium tiers
• Understand programmatic advertising end-to-end, including deal types, ad tech, and platforms
• Learn how privacy laws, identity systems, and clean rooms are reshaping targeting and measurement
• Learn to match content to the right business model and drive engagement through discovery and value
• The tech stack behind monetization, from ad insertion to playout systems

Dive into the future of video streaming with this comprehensive course on Common Media Client Data (CMCD) v2. This course is designed for video engineers, developers, and technology managers looking to move beyond traditional analytics and unlock powerful, real-time insights into their video delivery ecosystem.

Starting with a foundational recap of CMCD v1, you will quickly advance to the new features in v2 that expand its capabilities far beyond simple CDN log analysis. We will explore in detail the new data keys and the three distinct reporting modes: Request, Response, and Event. You will learn how these modes enable a wide array of new applications by decoupling data reporting from media requests.

We will also review the current implementation status in major open-source players and introduce the tools available to start collecting and analyzing CMCD v2 data today. By the end of this course, you will be equipped to leverage CMCD v2 as a versatile interface to build more intelligent, efficient, and robust video services.