Streaming Advertising 101
About Streaming Advertising 101
As of 2022, the media and entertainment market represents an approximately $400 billion global opportunity. Roughly half of that revenue is derived from subscriptions and the other half is revenue generated from advertising. In this course, you will learn the fundamentals of streaming ad technologies, workflows, and the myriad of components within the streaming ad ecosystem. Additionally, this course will provide details on the mechanics of ad purchasing, fulfillment, and measurement.
Course Content
Ratings and Reviews
Susana Lopez
Learned a lot and enjoyed all the diagrams and examples.
Dave Glasson
In under a day this course can teach you the essential elements of streaming advertising
One person found this helpful.
Course Developers and Contributors
This course was developed by the following SVTA working group(s):
The following individuals contributed to the development of the content.
Highly recommend for professionals looking for high level overview of the advertising landscape and the fundamentals of ad insertion mechanisms