Your video streaming has to be broadcast quality. If it buffers too much, stutters, or is delivered consistently in a low bitrate, you’re liable to send your audience looking for content in other places. Whether by improving video compression (for higher quality at lower bitrates) or improving real-user measurement to proactively avert Quality of Experience-impacting events, this session will address different ways to make online video experiences better and keep your audience coming back again and again.