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SUMMARY:Mate Talk: Challenges in Standardizing New Video Ad Formats
DESCRIPTION:Join us for the next MateTalk\, our relaxed\, roundtable-style meetup where industry experts and community members dive deep into timely topics in video tech! \nWe’re excited to welcome Katie Stroud from IAB Tech Lab as our special guest\, alongside our fixed panel: Alex Zambelli\, Connie Huang\, David Hassoun\, Peter Scott and JP Saibene. \nThis session will be an open\, collaborative discussion on the challenges and opportunities of standardizing new formats for video advertising\, including: \n\nWhy nonlinear ad formats (L-bars\, squeezebacks\, overlays\, etc.) bring both innovation potential and technical complexity.\nThe difficulty of ensuring predictable behavior across diverse players and platforms.\nHow open standards and reference implementations could drive broader adoption.\nWhy the advertising industry has been slow to adopt surround/immersive audio\, 4K\, HDR\, multilingual audio and subtitles — and how ad mezzanine quality still lags behind regular content by 10–15 years.\nOpportunities in metadata\, signaling\, and measurement to support interoperability.\n\nTrue to the MateTalk spirit\, this will be an open\, multi-angle conversation that spans technology\, product\, and business perspectives — shaped by your questions and insights.
URL:https://university.svta.org/event/mate-talk-challenges-in-standardizing-new-video-ad-formats/
LOCATION:Meetup
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