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Streaming Advertising 101
Course Info
How Technical Is It?
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How Focused on Business Is It?
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How Difficult Is It?
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Is The Course Hands On?
No, there are no hands-on elements in this course.
Course Content
Introduction to Streaming Advertising
Understanding The Players
2 Topics
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Streaming Advertising: How We Got Here
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How Streaming Ads Are Bought And Sold
2 Topics
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Introduction To Streaming Advertising Quiz
1 Exam
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Streaming Advertising Systems
Advertising Systems
5 Topics
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Lesson Content
0% Complete
0/5 Steps
Advertising Systems Quiz
1 Exam
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Streaming Advertising Data
The Three Types of Ad Tech Data
3 Topics
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Streaming Advertising Flows
Phases of an Ad Campaign
3 Topics
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Ad Insertion Basics
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Ad Insertion Dataflow
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Ad Insertion Methods: CSAI, SSAI, SGAI
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Ad Insertion Differences: VOD versus Live/Linear Streams
3 Topics
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Lesson Content
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0/3 Steps
Ad Break Signaling and Ad Avails
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Targeting and Measurement
4 Topics
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Lesson Content
0% Complete
0/4 Steps
Streaming Advertising Insertion Quiz
1 Exam
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Key Considerations
Monitoring and Performance
2 Topics
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Lesson Content
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0/2 Steps
The Viewer Experience
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New Ad Formats
3 Topics
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Data and Privacy
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Key Considerations Quiz
1 Exam
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Streaming Advertising 101 Final Test
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