Six years since its inception as a video coding standard stipulated by the Alliance for Open Media, AV1 has proven its capability as a Swiss Army knife, with application domains spanning the streaming of movies and TV shows, user generated content and real-time video conferencing, including screen content, among others. This talk will feature a roadshow of AV1 deployments that have impacted billions of people’s lives, presented by engineers with first-hand experience on its implementation in production systems. Presenters will share tips, tricks, know-hows and the lessons learned from their deployment experience to bring the best performance out of AV1. Example topics include but not limited to: productization of AV1’s film grain synthesis feature and use of AV1 to deliver high dynamic range video at Netflix, AV1 deployment in Instagram Reels, and AV1 support for RTC services at Meta. This talk was presented at Demuxed 2024, a conference by and for engineers working in video. Every year we host a conference with lots of great new talks like this in San Francisco. Learn more at https://demuxed.com